Supertrade DOOEL Skopje has shown a dynamic business cycle in the last 5 years, a situation that is expected to be further aggravated by the latest geopolitical developments, due to the surge in oil prices on world stock markets and limited deliveries.

This is completely normal, considering that this is a company that operates in the energy sector, that is, in the fuel industry segment, which largely depends on global developments and trends, but also on local demand.

Reliable partnerships are the key to addressing challenges

As one of the 200 LARGEST AND SUCCESSFUL companies, Supertrade LLC has been demonstrating for years that it successfully knows how to respond to challenges and deal with all expected or unexpected upheavals, both on the global and local markets.

In a statement to club200 , the CEO and owner of Supertrade , Vladimir Stajic, spoke more about the challenges the company is currently facing.

He also emphasizes the impact of current geopolitical developments on the oil derivatives market in the country.

"Global movements in the oil market have a direct impact on the operations of companies in the sector, especially in the areas of procurement, logistics and inventory management."

In conditions of geopolitical risks and price fluctuations, ensuring stable supply poses a significant challenge.

"In such conditions, timely planning, diversification of sources and stable partnerships are key. For Supertrade, security of supply remains a priority, with a focus on flexibility and operational efficiency," he says.

But, as he emphasizes, a key role in addressing challenges is played by strong strategic partnerships, especially Supertrade's partnership with the American oil giant Gulf Oil, a company with a centuries-old tradition that has successfully addressed a number of challenges in its 120 year existence.

" International partners have a key role in ensuring continuity and stability of supply."

In the energy sector, reliable supply chains are the foundation for successful operation, especially in conditions of market changes.

In this context, cooperation with reputable companies ensures reliability, quality and predictability. Supertrade's partnership with Gulf Oil International represents a significant segment of this strategy, given the global recognition and high standards that the brand carries, ” he emphasizes.

As he emphasizes, the price of fuel on the local market does not depend only on the price of oil derivatives on world stock exchanges, but is formed based on multiple factors.

"The price of fuel on the local market is the result of several factors, the most significant of which are the global price of oil and derivatives, transportation costs, exchange rates, as well as tax and excise policy."

Additionally, storage costs, logistics and regulatory compliance also have an impact. All these elements make price formation a complex process, which is closely linked to global movements,” he emphasizes.

How was Supertrade DOOEL listed in the period 2020 – 2024?

But the latest developments are not the first time that Supertrade has faced challenges. They have successfully dealt with a number of challenges in recent years, as can be seen from their financial parameters.

In 2020, the company generated revenues of over 5,28 billion denars and a profit of around 100 million denars.

Despite relatively solid profitability, there is a decline in revenue (-8.61%), which is an expected result given the global economic instability and reduced consumption during the pandemic period.

A significant turnaround is already expected in 2021. Revenues grow to 7,83 billion denars, indicating a strong recovery in the fuel market.

Although there is no profit data, it is clear that the company is entering an expansion phase, driven by increased demand and the stabilization of economic flows.

The strongest growth is evident in 2022, when revenues reach as much as 12,45 billion denars - an impressive 58.85% growth.

This jump is typical of a period of price turbulence in energy markets, where fuel traders often record high nominal growth. However, the profit of 34 million denars shows that margins remain under pressure, which is a common case in this industry.

In 2023, the company enters a stabilization phase.

Revenues grew moderately by 6.76%, reaching 13,29 billion denars, while profits remained almost unchanged. This indicates a maturing of the business model and adjustment to market conditions, but also limited room for further expansion without structural changes.

In 2024, the company recorded a revenue decline of -13.60% and ranked 13th on the ranking list of the most successful Macedonian companies.

However , at the same time, it is notable that the profit significantly increased by 33.99%, reaching 45,318,429 denars.

This trend clearly indicates a strategic repositioning – the company is moving from a focus on volume to a focus on profitability.

The number of employees is continuously growing – from 60 in 2020 to 90 in 2024, which is an indicator of expanding operational capacity and investing in human resources.

Overall, Supertrade DOOEL Skopje is an example of a company that successfully passes the phase of rapid growth, enters a period of stabilization and begins to optimize its operations.

The decrease in revenues in 2024 should not be seen as a weakness, but as a signal of a mature business strategy aimed at sustainable profitability and long-term stability, indicating that this is an important economic driver in North Macedonia that is ready to respond to all challenges.

According to forecasts, the company still plans to remain much more focused on the wholesale of oil derivatives - a recipe that in recent years has proven to be a reliable step for dealing with crisis situations in this market.