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A1 Academy: How Corporate Education Is Becoming a Driving Force of the Digital Economy?

A1 Academy is an educational program initiated and implemented by A1 Македонија as part of the company’s corporate social responsibility and sustainable business initiatives.

A1 Macedonia has existed as a company since 2015, and since then it has been part of the family of 200 LARGEST AND SUCCESSFUL Macedonian Companies.

The company has been operating as the second largest mobile operator in the country for years, and in addition to boasting that it offers unique products for private and business users, it is also actively involved in the education and training of future ICT professionals in the country.

A1 Macedonia as part of the 200 LARGEST AND SUCCESSFUL family

In 2024, A1 Macedonia rose to 11th place on the ranking list of the most successful Macedonian companies and 18th place on the ranking list of the largest.

The company achieved total revenue of 10,595,711,576 denars and profit before tax of 1,348,386,636 denars.

Percentage-wise, the company achieved total revenue growth of 3.03%. higher than the previous year, and the growth in profit before tax was 37.13% higher.

In that regard, the company has not moved up in the ranking list of the largest companies in North Macedonia, but has jumped one position in the ranking list of the most successful.

As one of the leading companies in the telecommunications sector, A1 Macedonia well recognizes the needs of its users: In addition to offering unique offers and services, both for private and business users, and services in the field of internet security, the company actively invests in building future quality personnel in the ICT sector, through the A1 Academy project .

Active participation in the creation of future quality personnel

A1 Academy is an educational program initiated and implemented by A1 Macedonia within the framework of the company's projects for social responsibility and sustainable operations, under the #BetterOnline platform.

The Academy is created for young people who want to acquire new knowledge and digital skills necessary for successful career management.

The labor market is changing faster than ever, and the need for staff with modern digital skills is becoming a reality for every sector – from telecommunications and finance to retail and industry.

It is in this context that A1 Macedonia, through its educational initiative A1 Academy, is building a bridge between education and the real needs of the business community, investing in the development of a new generation of digital professionals.

Digital skills as a new currency in the market

Modern companies today require not only formal education, but also practical knowledge, critical thinking, and the ability to quickly adapt to new technologies.

The lack of digitally trained personnel is becoming one of the biggest challenges for economies in the region, and North Macedonia is no exception.

In an environment where technology is developing at an accelerated pace, corporate education programs are proving to be an effective response to this need. They enable young people to acquire real-world knowledge and practical skills before they enter the job market, while companies receive better-prepared future professionals.

A1 Academy – practical learning for real challenges

A1 Academy is designed as a platform that offers modern, applicable education in areas that are among the most sought-after in the business sector today.

Through carefully designed programs, participants get the opportunity to learn about topics related to digital marketing, data analysis, new technological trends and modern working methods , and courses on the application of Artificial Intelligence are also being announced soon .

What sets the initiative apart is its focus on practical application.

Instead of a classic academic approach, participants work on real-life examples, solve specific tasks, and gain insight into what modern corporate operations look like.

In this way, the academy is not just an educational program, but also preparation for the real business environment.

Investing in the future leaders of the economy

For the business community, such initiatives bring significant long-term value. Companies today face a need for professionals who understand processes based on real data , digital communication, and technological innovation.

Through the development of young talent, the foundation for a stronger and more competitive economy is created.

A1 Academy is an example of how the corporate sector can actively contribute to the development of human capital.

By investing in knowledge and practical competencies, an ecosystem is created in which young people more easily find their place in the labor market, and companies gain staff ready for new challenges.

A corporate vision that goes beyond technology

For a modern telecommunications company, investing in infrastructure and technology is only part of the story.

Equally important is the creation of a digital culture and support for the community in which the company operates. Through A1 Academy, A1 Macedonia is expanding its role – from a technology provider to a partner in the development of the digital society.

Such an approach emphasizes the importance of corporate responsibility in the modern business environment, where companies are expected to contribute to sustainable development and education, not just to economic results.

A1 Academy is an example of how corporate investments in knowledge can have a broader social and economic impact – creating generations that will lead the digital transformation of the Macedonian market in the years to come.

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Annual edition

The “200 Largest and Successful” review is very helpful for us from the international community. Indeed, the French Embassy is always looking for useful economic indicators and your review allow us to be well informed and to easily identify the most important economic agents of the Macedonian market. Your publication is also one of the best to stay up-to-date with Macedonian fast-moving economy and we are pleased to receive each new edition.

Laurence Auer, French Ambassador in Skopje

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