MA GAMING: 44% profit, over 700 employees and 58 clubs

Increased volume of operations and profitability. This is shown by the financial indicators of MA GAMING included in the rankings of the 200 LARGEST AND MOST SUCCESSFUL for 2024.

MA Gaming DOOEL Skopje is a company that organizes games of chance in the Admiral slot clubs, which are also part of the Novomatic and Apex Macedonia Groups.

Financial indicators show that the company ended the year with double-digit revenue growth and even more dynamic profit growth. With more than 700 employees and a wide network of clubs across the country, it remains one of the largest private employers in the gambling and betting industry.

According to data from the 200 LARGEST AND MOST SUCCESSFUL project, in 2024 MA GAMING achieved total revenues of 2,272,788,514 denars , which represents an increase of 11.30 percent compared to the previous year .

Profit before tax reached 157,672,255 denars , or 44.06 percent higher . The company had an average of 714 employees during the year.

Such indicators indicate that MA GAMING as a company has not only increased its volume of operations, but has also managed to significantly improve its profitability.

The fact that profits are growing almost four times faster than revenues opens up room for analysis of the efficiency of the business model, the utilization of the existing network, and the management of operating costs.

Revenue of almost 37 million euros

Revenues of 2.27 billion denars are equivalent to approximately 37 million euros, while profit before tax amounts to approximately 2.56 million euros.

According to the 2024 ranking, MA GAMING is ranked 141st among the largest companies in Macedonia , improving its position compared to the previous year, when it was ranked 143rd.

The company is ranked 141st in the ranking of the most successful companies , which represents a significant move of 50 positions compared to the previous year . This " jump " is mainly due to the growth of pre-tax profit of over 44 percent.

In the printed edition of the 200 LARGEST AND MOST SUCCESSFUL, within the "Arts, Entertainment and Recreation" sector, more precisely in the "Gambling and Betting" activity, MA GAMING is among the more significant companies both in terms of revenue and number of employees.

Although it is not at the very top in terms of revenue generated, its growth dynamics are better than that of some companies with larger turnover.

In the sector table, it can be noted that several operators in 2024 recorded a decline in revenue or profit, while MA GAMING stands out with positive growth in terms of both financial parameters .

Profits are growing significantly faster than revenues

The most striking indicator is the difference between the revenue growth rate and the profit growth rate.

Revenues increased by 11.30 percent, while pre-tax profit grew by 44.06 percent. This means that every additional denar of revenue generated in 2024 was accompanied by a significantly stronger improvement in the final financial result.

This difference can most often be related to better utilization of existing capacities, optimization of expenses, increased productivity or higher profitability of some services.

If we consider that this is a company operating in an industry that involves managing a wide network of business units, a large number of employees, technical equipment, security, and ongoing operating costs, then improving profitability by more than 44 percent is a significant result.

This shows that the company's growth in 2024 was not based solely on opening new locations or simply increasing turnover, but also on more efficient management of the entire business system and developing a quality and optimal business model .

From 2009 to a network of 58 clubs

The ADMIRAL brand has been present on the Macedonian market since 2009. According to current data published on the official website, the network today includes 58 clubs, more than 730 employees and 2,837 playing fields.

The clubs are located in more than 20 cities and towns. In Skopje alone, the company has 21 locations, and is also present in Bitola, Veles, Vinica, Gevgelija, Gostivar, Kavadarci, Kicevo, Kocani, Kumanovo, Ohrid, Prilep, Radovis, Struga, Strumica, Shtip, Tetovo and other towns.

Geographical spread is one of the key features of the business model. Instead of concentrating operations only in the capital and a few larger centers, the network also covers smaller local markets.

Such coverage allows for revenue diversification, but at the same time requires a complex organization, standardized processes, technical support, and coordinated management of a large number of subsidiaries.

More than 700 jobs

One of the most significant economic aspects of MA GAMING's operations is the number of employees.

With an average of 714 employees in 2024, the company is among the largest employers in its industry. In comparison, some of the companies with higher revenues in the same sector employ significantly fewer people.

On its website, the company states that it currently has more than 730 employees and that it provides training from day one, opportunities for professional development and advancement, bonuses, group insurance and a predetermined shift schedule. Previous work experience is not mandatory for some of the operational positions, as candidates undergo organized training.

The wide network means that jobs are not concentrated only in Skopje. The company also employs people in several cities in the interior, making its impact felt in local economies and thus contributing to their development.

In a business that operates in shifts and practically throughout the week, human resource management is one of the key factors for smooth operations. That is why the number of employees and the organization of work are equally important as the number of clubs or the amount of revenue.

Growth in a regulated and sensitive industry

The company's financial results should also be considered in the context of the specifics of the industry.

Games of chance are a legally regulated activity, but at the same time , they have been the subject of continuous public debates for years due to their possible social impact.

Therefore, economic indicators are not the only criterion by which the performance of companies in the sector should be evaluated.

Responsible organization of games of chance, respect for legal restrictions, protection of minors, transparent information, and measures to prevent addiction are an essential part of the sustainability of this industry.

The official ADMIRAL website lists a special section dedicated to responsible gambling, as well as data on the licenses on the basis of which the games are organized.

For a company with 58 clubs and thousands of users, responsible operation is not just a regulatory obligation, but an important prerequisite for long-term trust and stability.

In addition, MA GAMING is a company that also stands out for its social responsibility, through financing individuals in sports, events and projects that are essential for the community and social life.

A combination of growth, a wide network and high employment

The 2024 results show that MA GAMING managed to achieve a combination that is not always easy to achieve: revenue growth, even stronger profit growth, and retention of more than 700 jobs.

With revenues of almost 37 million euros, pre-tax profit of around 2.56 million euros, and a network present in almost all major cities, the company has a significant place in its business and in the broader service sector.

Particularly important is the 44.06 percent profit growth, which indicates that the company not only increased its turnover in 2024, but also managed to better valorize its capacities.

However, long-term success in this industry does not depend only on the number of clubs and financial indicators. It will also depend on the company's ability to reconcile growth and profitability with strict industry rules, user protection, and the principles of responsible gaming.

It is precisely that balance – between economic success, the role of a major employer, and social responsibility – that will be key to MA GAMING's position in the years to come.