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At LUKOIL, Every Liter of Fuel You Fill Is Worth More - Why?

In 2024, it ranked among the top 30 largest companies in North Macedonia and jumped 49 places on the list of the most successful companies. What is the secret behind LUKOIL’s success?

In the face of fierce competition in the oil derivatives market, companies are constantly looking for ways to increase the trust and loyalty of their customers. LUKOIL 's recipe for success is simple: quality fuels and a quality loyalty program.

In this way, the company always manages to attract new customers, but also to retain them thanks to the benefits it offers. At the same time, it is the recipe that has helped it maintain its place among the 200 LARGEST AND SUCCESSFUL for years.

Quality fifth generation fuels

The development of technology in the production of new types of cars has also dictated the development of new types of fuels worldwide.

LUKOIL Macedonia follows this trend and has started selling high-quality ecological fuels, of the fifth generation, produced at the "LUKOIL-Neftokhim Burgas" refinery on the Macedonian market.

The following fuels can be found at LUKOIL gas stations across the country:

  • EKTO Sport (EUROSUPER BS 98) — unleaded motor gasoline (according to the European standard – EN228)
  • ECTO Plus (EUROSUPER BS 95) — unleaded motor gasoline (in accordance with the European standard – EN228)
  • ECTO Diesel (EURODIESEL BS) — (according to European standard EN590 — Euro V)
  • Liquefied petroleum gas (propane-butane) — which has recently been increasingly used as a fuel.

All fuels sold at their gas stations meet European standards, as well as the provisions of the "Rules for the Quality of Liquid Fuels", prescribed by the Ministry of Economy of the Republic of Macedonia.

A quality loyalty program that makes every liter of fuel worth more

One of the strategies that is proving to be particularly successful is the LUKOIL Club loyalty program, which is a significant factor why many consumers choose LUKOIL gas stations.

The program allows users to collect bonus points every time they refuel or purchase products at gas stations.

The collected points can later be used for various discounts and benefits, which means real savings and additional value for regular customers.

In addition to collecting points, program members also receive exclusive offers, seasonal promotions, and special discounts that are available only to LUKOIL Club users. In this way, the company rewards the loyalty of its consumers and creates a long-term relationship with them.

Such is the example of the Cross acceptance program, which offers a benefit to users of the LUKOIL Club loyalty program.

If you are traveling to Serbia, Montenegro, Croatia, and from this year also to Bulgaria and Romania, and are part of the LUKOIL Club loyalty program, you can get a direct discount at the cash register at LUKOIL gas stations by scanning your QR code from the mobile application.

The discount is 1% for fuels and LPG in Serbia, Croatia, Montenegro and Romania, in Bulgaria 0.05 BGN per liter of fuel and 0.03 BGN per liter of LPG. The discount for supermarket products in all countries is 3%!

For many drivers, these benefits are an important factor in choosing a gas station. When additional benefits are provided in addition to quality fuel and service, customers are more motivated to use the same gas stations again.

With the LUKOIL Club program, the company shows that attention to customers and rewarding their trust are an important part of the modern approach to business.

That is why this program is one of the key reasons why many consumers regularly choose LUKOIL gas stations.

Financial indicators – the best evidence of quality performance

The success of a company is best reflected in its financial indicators and reports, and such is the case with LUKOIL.

According to data from the Central Registry of the Republic of North Macedonia, in 2024, the company generated total revenue of 9,410,011,522 denars and profit before tax of 261,094,812 denars.

Expressed in percentages, the company achieved a growth in total revenues of 5.89 % and a growth in profit before tax of 64.37%.

Thanks to the achieved growth and profit, the company in 2024 ranked 21st on the ranking list of the largest Macedonian companies and 77th on the ranking list of the most successful.

It should be emphasized here that the company has made an incredible jump of 49 positions in the performance ranking.

With around 37 gas stations strategically located on the territory of North Macedonia, with continuous growth and progress, LUKOIL remains one of the most valuable players in the oil derivatives market in our country.

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The publication “200 Largest and most successful” is a very useful source of information that gives a precise image of the financial and business operations of the 200 largest and most successful companies in Macedonia to every investor.

The securities market is basically moved by information and it is in the Stock exchange’s highest interest that more data about the operating of the companies are available to public so that they can bring the right investing decisions.

MACEDONIAN STOCK EXCHANGE, Skopje

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