In a world where science and technology are transforming everyday life, Philip Morris International (PMI) stands out as a pioneer in creating alternatives for adult smokers. The company believes in the power of science for positive change – and it is this vision that resulted in the development of IQOS, an innovative device that heats, rather than burns, tobacco.

Science that inspires change

FMI has engaged hundreds of scientists in its advanced research and development centers in Switzerland and Singapore, with one mission: to create less harmful products. IQOS is the result of that mission – an electronic device that uses advanced SMARTCORE INDUCTION SYSTEM™ and IQOS HeatControl™ technology to offer a better experience for adult smokers, free of ash, smoke and tar.

Tested to the highest standards

IQOS has undergone extensive scientific evaluation, including 18 non-clinical and 10 clinical studies with thousands of participants. Research shows that while it is not a risk-free product, switching from traditional smoking to IQOS poses a lower health risk.*

* Based on available scientific data compared to continuing to smoke cigarettes.

Why is heating a revolution?

Unlike cigarettes, which burn tobacco and produce over 6,000 chemicals – over 100 of which are linked to disease – IQOS heats tobacco to a lower temperature and produces an aerosol, not smoke. This significantly reduces the presence of harmful substances, up to 95% compared to cigarettes.*

* Average reduction in the level of 9 harmful substances (excluding nicotine) that the World Health Organization identifies as risky. Important information.

Smokeless, tar-free

IQOS does not produce tar – a product that is only formed during combustion. Instead, the device creates a vapor that offers an authentic tobacco taste, without smoke and with significantly fewer harmful substances. Additionally, 85% of users in studies conducted in Japan and Italy agreed that vapor dissipates faster than cigarette smoke.

Philip Morris Tutunski Kombinat Prilep – part of the elite of the Macedonian economy

Credited for the production and distribution of IQOS in Macedonia, Philip Morris Tutunski Kombinat Prilep is more than a technological leader – it is an economic pillar. In the latest edition of the 200 LARGEST AND MOST SUCCESSFUL companies in Macedonia, the company ranked 29th in pre-tax profit and 90th in total revenue for 2023 – a clear indicator of its growth and stability.

With IQOS, Philip Morris not only offers a better alternative for adult smokers, but also leads the way to a smoke-free future. Backed by science, technology and responsibility towards public health, IQOS is an example of how industrial innovation can go hand in hand with social good.

**This product is not without risk, it releases nicotine which is addictive. For adults only.