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Kipper Market - best quality for the best price

Kipper is a chain of markets in the hard discount segment.

The company was founded in April 2011 on the Macedonian market and so far has shown continuous growth over the years. The company operates on most of the territory of North Macedonia.

The main focus of the company is its customers, with the most favorable prices available on the market, while maintaining the highest quality in its products.

The headquarters of the company is in Zelino, 10 km from Tetovo. The central warehouse is also an integral part of the directorate.

In order to achieve the main focus, to deliver the best quality for the most favorable price in the market, Kipper implements functions in its daily operational routine such as:

Efficiency in logistics - centralized distribution is a feature that helps to optimize transport costs.

Workforce Management - This feature is based on the organization and development of employees in the market in many tasks, resulting in increased efficiency and optimization of the relationship between employees and the market.

Product Portfolio - Kipper counts 1600+ I/O items on its network. This concept maintains consistency in mass supply which is reflected in lower purchasing costs.

Low-Cost Marketing - Kipper takes a simple approach to marketing strategy. "No extra cost - no price impact." This means that Kipper does not carry out complex marketing campaigns, branding, loyalty programs or other marketing activities that affect prices.

Our Brands - To circumvent the "good brand is expensive" phenomenon, Kipper implements a strategy of producing own brands, for the reasons that consumers do not have to pay for the value of well-known brands. It has 16 such items and more than 130 items under the umbrella of private labels. With this action, Kipper guarantees that customers buy a quality product at a lower price.

Kipper markets are part of the largest and most successful, you can see their growth HERE.

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Annual edition

The “200 Largest and Successful” review is very helpful for us from the international community. Indeed, the French Embassy is always looking for useful economic indicators and your review allow us to be well informed and to easily identify the most important economic agents of the Macedonian market. Your publication is also one of the best to stay up-to-date with Macedonian fast-moving economy and we are pleased to receive each new edition.

Laurence Auer, French Ambassador in Skopje

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