TDR SKOPJE, DOOEL Skopje is part of the BAT (British American Tobacco) family, a leading consumer products company founded in 1902.

Through TDR Skopje, BAT products are also present on the Macedonian market, and thanks to the results, it has established itself on the list of 200 LARGEST and MOST SUCCESSFUL companies in North Macedonia.

BAT is a multinational company that is engaged in the production and trade of tobacco products, and in recent years has been fully focused on redirecting adult smokers to smoke-free alternatives.

In North Macedonia, the company is present as part of the BAT Adria group, which is strongly positioned on the markets of eight countries in the Balkans: Croatia, Slovenia, Serbia, Bosnia and Herzegovina, Albania, Macedonia, Kosovo and Montenegro.

Thanks to its strong presence on the Macedonian market and the influence it has on consumers, BAT has deservedly found its place among the Largest Companies in North Macedonia.

What is their main goal?

BAT aims for A Better Tomorrow™

Humanity has used tobacco for millennia, but in the last few years it has been observed that the number of cigarettes consumed worldwide has significantly decreased.

However, this does not mean that the number of smokers is also decreasing.

This trend not only covers developed countries in the world, but is also present in North Macedonia.

Aware of the harm and risks that smoking poses to public health and non-smokers through second-hand smoke inhalation, people have increasingly turned to smoke-free alternatives in recent years.

“Today, the evolution continues. We are aware that combustion products pose serious health risks, and the only way to avoid these risks is to not start smoking at all or to quit smoking completely.

That is why we are changing, creating new products, based on scientific research, that offer adult smokers smoke-free alternatives.

Our main corporate goal is to build A Better Tomorrow™.

For us, that means building a smoke-free world and becoming the dominant smoke-free business by 2035. By providing adult smokers with access to new product categories, we are moving closer to achieving that goal.

To build our vision of a Smoke-Free World, our goal is to become the dominant smoke-free business. We will achieve our goals by actively encouraging adult smokers to switch to smoke-free alternatives – essentially ‘to switch to better’” – states the company’s motto, published on their website.

BAT in North Macedonia has begun its technological revolution, promoting 3 new categories with reduced risk: electronic cigarettes – VUSE, tobacco heating products – glo™ and nicotine pouches – VELO.

With this, BAT Macedonia has become the only company in this industry that is present on the market with all categories of reduced risk products.*

“The world is changing, and with it we are transforming to build A Better Tomorrow™” – emphasizes the company.

TDR's Revenue in the 200 LARGEST AND SUCCESSFUL

• In 2023, TDR generated revenues of 3,112,625,860 MKD and achieved a revenue growth of 9.69% in one year.

• In one year, there was a revenue growth of 54.96%.

• It was ranked 92nd on the list of the Largest Companies in North Macedonia.

It is clear that such results are most likely a consequence of the fact that North Macedonia is also following global trends and adult smokers in the country are increasingly turning to smoke-free alternatives, in an attempt to make a greater contribution to the protection of public health.

According to data published in the document by Economics for Health, Macedonia is a country with a high number of smokers.

Namely, according to the same Report, about 48.4% of the adult population in the country identified themselves as smokers.

Additionally, only 19.2% of smokers said they had tried to quit, meaning that there remains a large percentage of smokers who do not intend to or are unable to quit.

By promoting products with reduced risks to public health, BAT has managed to rank among the 200 LARGEST AND SUCCESSFUL companies in Macedonia.

Aware that smoking is harmful to public health and the environment, smokers are increasingly turning to smoke-free alternatives.

BAT with 3 categories of products with reduced risks

BAT in Macedonia has begun its technological revolution, promoting 3 new categories with reduced risks: electronic cigarettes – VUSE, tobacco heating products – glo™ and nicotine pouches – VELO.

"Our consumers are at the heart of everything we do and our success is due to our focus on their needs, offering them a choice of products with reduced risk, through:

• A wide range of high-quality and stimulating products for every mood and moment;

• Brands that can be assured of being made with high quality and safe standards;

• With reduced risk compared to combustion products;

• We offer transparent, clear and accurate information about the relative risks, based on science and

• We run a responsible marketing campaign that does not involve and does not concern young people" - BAT emphasizes.

VUSE Electronic Cigarettes

There is a growing consensus among many public health officials that vaping products (electronic cigarettes) are a significantly less risky alternative to smoking.

These claims are supported by a large number of studies and reports worldwide.

BAT cites expert reports that provide strong support for the reduced risk of their products.

In the United Kingdom, Public Health England has published a series of expert analyses based on various surveys and reports, concluding that:

“Based on current knowledge, vaping products are around 95% less harmful than smoking.”

Tobacco Heating Products - glo™

Since these devices heat tobacco, rather than burn it, they have the potential to be less risky than smoking.

According to research conducted by the Department of Health in the United Kingdom, people who use heated tobacco devices are exposed to about 50-90% less of the “harmful and potentially harmful” ingredients, compared to conventional cigarettes.

The research also found that “compared to cigarettes, heated tobacco products are very likely to expose smokers and those around them to lower levels of particulate matter and harmful and potentially harmful ingredients.”

According to research conducted by BAT, over a period of six months, smokers who completely switched to using the gloтm device significantly reduced their exposure to some of the most toxic ingredients in cigarette smoke, and in some of them, these levels were observed to be identical to smokers who had stopped smoking completely.

VELO Nicotine Sachets

In Sweden, there is a large body of scientific evidence, from research conducted over decades, that indicates that the use of "snus", a type of traditional oral tobacco, is a significantly less risky alternative to smoking.

This was also emphasized by the US FDA.

In 2019, they formally confirmed that a complete switch to a snus product, i.e. nicotine sachets, can reduce the risks of oral cancer, heart disease, lung cancer, stroke and chronic bronchitis.

"Our own research has shown that our modern oral products have even fewer and lower levels of toxins than those observed in snus, and toxicological studies have shown that modern oral products have even less impact on human cells than traditional snus," BAT says.

Lower Risk Alternatives to Better Tomorrow™

From all that has been said above, it can be concluded that BAT is a company that offers Better Tomorrow™, not only for smokers, but also for public health.

Lower exposure to harmful toxins from cigarettes through both primary and secondary smoke will mean that adverse effects will be reduced for both active and passive smokers: spouses of smokers and their children.

Aware of such findings and the harmful effects that their habits have on public health, Macedonians are increasingly deciding to replace traditional smoking with reduced risk products.

The influence that BAT has on our market as a company that offers three reduced risk products is great and therefore they are rightfully counted among the 200 LARGEST and MOST SUCCESSFUL companies in North Macedonia.

They allow adult smokers to choose the alternative that suits them best – a vaping product (electronic cigarette), a tobacco heating device or nicotine pouches.

All of these alternatives contribute to making the dream of a smoke-free world and free of the harmful ingredients caused by traditional smoking come true. They offer a less harmful alternative to all those who feel a concern for the harmful consequences they cause to public health, as well as to the health of their loved ones.

The availability of their products on the Macedonian market and in the general consumer market is what makes their brands among the most frequently chosen on our market.

It is enough to visit their website to make sure that all the products they offer are the result of science and long-term research. There is solid scientific support for each product and they inform you about what you can expect if you decide to choose their products, of course, based on current knowledge.

*Based on evidence and assuming a complete replacement from cigarette smoking. These products are not risk-free and are addictive. This product contains nicotine which is addictive. For adults only.