KAM DOO Ilinden is a company that, over the last 3 decades, has established itself as the first choice of retail chains in our country, thanks to its quality products, consistently low prices, and the concept of "hard discount", which it has successfully cultivated since its beginnings.

The company has positioned itself in recent years as one of the strongest players in the retail sector in North Macedonia. With a clear focus on affordable prices, an extensive network of stores and efficient cost management, the company has recorded stable growth even in conditions of economic uncertainty.

For many years, KAM has been a member of the family of 200 LARGEST AND SUCCESSFUL companies in North Macedonia, and in 2024 it ranked 6th on the ranking list of the largest and 41st on the ranking list of the most successful companies.

With an average number of around 1,400 employees, which is expected to increase further, thanks to the opening of new markets across the country, KAM DOO is not only a trusted partner for consumers, but is also one of the companies that has been offering a secure livelihood for a huge number of families in the country for years.

In 2024, the company achieved total revenue of 18,553,115,754 denars and profit before tax of 460,058,830 denars , demonstrating continuous growth and stable profitability in the retail sector in North Macedonia.

Analysis of financial results achieved in the previous five years

The analysis of financial results for the period 2020–2024 shows a trend of continuous revenue increase, improved profitability, and expansion of the business network.

In the analyzed period, KAM DOO recorded significant growth in total revenues.

From 10.4 billion denars in 2020 , revenues reach 18.5 billion denars in 2024 , which is almost a double increase .

The highest growth rate was recorded in 2022, when revenues increased by more than 24%, due to increased demand for lower-priced products, especially during a period of inflation.

In 2023 and 2024, the company's growth continues at a more moderate pace, indicating market stabilization and consolidation of the company's position.

Profitability: stability with significant growth in 2023

The profit of KAM DOO shows relative stability in the period from 2020 to 2022, with values of around 320 million denars per year.

Significant improvement is seen in 2023, with profits growing by 53.24%. and reaches 480,279,56 denars. Such financial indicators indicate improved operational efficiency and cost optimization.

In 2024, profit recorded a slight decrease (by 4.21 %), but remained at a high level, which confirms the stability of the business model.

Network expansion and growth in the number of employees

In parallel with revenue growth, KAM DOO is investing in expanding its retail network.

The number of stores is increasing from 30 in 2020 to 41 in 2024 , and new facilities are continuously being built and the sales network is expanding throughout North Macedonia.

At the same time, it is also notable that the number of employees has increased from 1,065 to 1,400 , indicating an increased scope of activities and development of logistics capacities.

This trend is indicative of a long-term strategy aimed at increasing market presence and improving accessibility for consumers , as well as building a reputation as a company that is one of the most desirable employers in the country, thanks to the high salaries and benefits it offers to employees.

Operational efficiency and business model

KAM LLC has been cultivating the " hard discount " operating model for 30 years, which means that it operates with lower profit margins, but with high sales volume.

This is a model that provides stable income and resilience to economic crises.

Cost control, procurement optimization, and rapid turnover of goods are key factors in maintaining profitability.

Prospects for further growth

Given retail trends and the increased price sensitivity of consumers, caused by geopolitical developments in the world, KAM LLC has the potential for further growth.

The expectations are that the company will continue with:

• expansion of the store network
• improving efficiency
• maintaining competitive prices

KAM DOO is an example of stable and sustainable growth in the Macedonian retail sector.

The combination of continuous revenue growth, controlled profitability and strategic expansion positions the company as one of the leading retailers in the market.

That is why KAM DOO Ilinden has been a worthy member of the 200 LARGEST AND SUCCESSFUL family for years. Quality products, own brands and low price policy are the main reasons why their markets are favorites among consumers.