At a time when there is increasing talk about equality and supporting young people, menstrual poverty is still a reality faced by many girls and students.

Lack of access to basic hygiene products is not only a financial, but also a social challenge that directly impacts self-esteem, health, and education.

That is why dm's Bestie initiative is a true example of how a company can become a student's best friend and an example of social responsibility, when the initiative contributes to the overall health of future generations.

"In the 2024/25 student year, We have set up over 200 dispensaries and donated more than 230,000 individual Jessa pads to public universities across the country. In this way, we have helped in the fight against menstrual poverty.

"And this year we continue! In the 2025/26 academic year, we have already delivered around 120,000 pads to all faculties, so that all girls feel supported and carefree," the company emphasizes on its website.

Bestie – more than a product, real support

With the creation of Bestie, dm sent a clear message: menstrual care is not a luxury, but a basic necessity.

Through this initiative, female students gain easier and more affordable access to menstrual products, reducing the pressure brought on by the monthly cost of hygiene.

Menstrual poverty often means missed classes, feelings of shame or isolation. Bestie counters this reality by offering a practical solution and encouraging girls to talk openly about menstrual health.

When a company with long-standing consumer trust like dm stands behind a cause like this, the change becomes visible and sustainable.

Additionally, Bestie is here to give you basic tips on how to deal with menstrual cramps, to help you talk about those days, which are still a "taboo" topic in many Macedonian families.

Fighting taboos  

In addition to providing products, Bestie also has an educational dimension. It initiates a conversation about a topic that has been quietly hushed up for years.

By normalizing the menstrual cycle as a natural process, stereotypes are broken and an environment is built in which young women feel safe and supported.

Supporting female students is an investment in the future. When girls have easy access to basic hygiene products, they can fully focus on their education, ambitions, and personal development. With Bestie, dm shows that social responsibility is not just a strategy, but a value.

In a time when solidarity is more important than ever, Bestie becomes a symbol of female support, friendship, and care. And that is exactly what true friendship is all about – being there when you need it most.

With this campaign, dm has once again proven that it intends to firmly stand behind its motto: "here I am a person - here I shop", that is, to show that above all it cares about the feelings, emotions and quality experience of its consumers, but also of all individuals in the society to which it belongs.

The company has once again shown that as the largest Macedonian drugstore, it has a great responsibility towards the community, but also towards its consumers, and its continuous growth and gradual expansion on the Macedonian market, which has been taking place smoothly over the last 14 years, is evidenced by statistical data and figures.

Both on the European and Macedonian markets, dm advocates for continuous and "slow" growth without risky decisions that bring quick profits.

This is best reflected in the statistics of the 200 LARGEST AND SUCCESSFUL, of which the company has been a part for years.

dm with stable growth in 2024 as well

In 2024, dm ranked 105th on the ranking of the largest Macedonian companies and 190th on the ranking of the most successful companies.

The company achieved total revenue of 3,005,998,745 denars and profit before tax of 125,440,715 denars .

Expressed in percentage terms, the company achieved a growth in total revenues of 26.12 % compared to the previous year and a growth in profit before tax of 17.60%.

In accordance with the increased financial parameters, the company, compared to the previous year, climbed 14 places higher on the ranking list of the most successful and 8 places higher on the ranking list of the largest Macedonian companies.